Buenos Aires, 15th June, 2011: Google today announced its strategic partnership with Traffic Sports, the exclusive global commercial righstholder of Copa America, whereby YouTube will live stream all the matches of the 2011 Copa America on its dedicated channel on YouTube ( http://www.youtube.com/copaamerica ).
Futbol (soccer) fans across the world will be able to watch complete live-streams, prior matches on demand along with highlight clips of the entire competition.
Commenting on the agreement, Rodrigo Velloso, Director Content Partnership, Latin America and US Hispanics - Google said, "This is a phenomenal opportunity. We are delighted to bring all the action from the 2011 Copa America to the YouTube community across more than 50 Countries from the Copa America host country Argentina, to the US and European Football enthusiasts following their favorite premier league players.
Full-length sports content has been a big focus area for us and we're excited to partner with Traffic Sports to bring Live action from Copa America to fans on YouTube and set a new benchmark in distribution of sports content online."
Enrique Sanz, Vice President, Traffic Sports, said "This Copa America will be the most digital, interactive and social of all time. And this unprecedented partnership with YouTube leads the way by giving futbol fans in over 50 countries access to Copa America in a way that no other major sports event has ever offered."
Users in more than 50 countries around the world will be able to enjoy the entire competition featuring 12 national teams playing a total of 26 matches live on YouTube. Match highlights and other catch-up clips will also be made available after the matches.
"This partnership builds on the success we have seen from the live-streaming of the last two Indian Premiere League seasons which collectively generated over 120 million views." concluded Velloso.